(Updated January 2025)
An experienced recruiting professional understands the importance of educating clients on the value of a recruiting partnership, especially when it comes to how we act as advisors and advocates for the clients we work with. In this, the value created through a partnership lies in finding the most qualified candidates for your specific brand —not just the first available. The focus isn’t just on qualifying candidates, but on disqualifying those who aren’t a match.
There are many misconceptions in the market about what staffing partners do and how they can help companies grow. Recent trends, such as tech layoffs in major metropolitan areas, have led some to believe that they can simply post jobs and choose from a large pool of applicants. However, it’s crucial to recognize that the real value now lies in vetting the talent available. A staffing partner’s role in this process, to ensure candidates are a good fit for the role and the organization, has become even more critical.
When companies post job listings, they might receive hundreds of applicants, which can initially seem like a great response. But the reality is that many of these candidates may be misaligned with the required skill set and the company’s culture. This is where a staffing partner’s expertise shines, by prescreening and identifying candidates who truly match the needs of the organization, rather than just filling roles with those who are readily available.
As companies grow their teams, it's important to focus not just on attracting talent, but on creating an environment where employees want to stay long-term. The process starts with understanding the company’s identity and creating a compelling employee value proposition (EVP). This includes considering business objectives, company culture, career growth opportunities, earning potential, and meaningful work.
Attracting the right talent is only half of the equation, and this idea feeds directly into retention. Retention is key to building a successful, long-term team. Employees should feel valued, engaged, and appreciated, with opportunities to contribute, grow, and have their voices heard. This creates an environment where employees feel like their work matters, take pride in the company, and are motivated to contribute to its success.
What motivates recruiting professionals in today’s market? The biggest reward often comes from the impact made on both clients and candidates. When clients express that the partnership helped them build a world-class team, transform their culture, or elevate their technical environment, it serves as a powerful reminder of why the work matters.
Similarly, helping candidates through a job search, offering advice, guidance, and advocacy, can significantly impact their professional trajectory, providing opportunities for career advancement, skill-building, and joining organizations with a meaningful purpose.
At its core, recruiting is about providing value to both clients and candidates, helping each side achieve their goals and grow in their careers. This mindset is a key driver for success in the industry.
In every professional journey, there are lessons to be learned. Success doesn’t only come from triumph, but from growth and development through challenges and setbacks. In both business and life, the goal is to always look for lessons, understanding that learning and personal development are continuous processes. This mindset can help us appreciate the journey, celebrate progress, and find fulfillment in the experience, regardless of the outcome.
Whether in business or life, the focus should always be on learning and improving. Each challenge presents an opportunity to grow, and by valuing the lessons along the way, we continue to move forward, improving ourselves and the work we do for others.
Here at BWBacon Group, we know and live what you are experiencing as an employer or job seeker in Denver, Boulder, Dallas, San Francisco, New York City or any of the other cities we work in. We believe great recruiting starts and ends with understanding people.
If you have any questions about living, working or playing any of the areas we serve, please contact us. We are happy to help. Seize the day, every day, that’s what we say!